The app then serves up photos of other nearby users.
They can swipe left if they're not interested or right if they are.
Dan and Marty, also Alex’s roommates in a shiny high-rise apartment building near Wall Street, can vouch for that. “She works at—” He says the name of a high-end art auction house. And yet a lack of an intimate knowledge of his potential sex partners never presents him with an obstacle to physical intimacy, Alex says.
"In some ways, I find Paktor a bit kitschy and childish," said Ali in a CNBC interview.
He points to the Paktor Leaderboards where the most popular female and male users are ranked and Paktor's 'gift-giving' culture.
It's a simple concept: Unlike most online dating platforms, there are no profiles or questionnaires to fill out.
Instead, users sign up through Facebook, select a couple pictures, and enter their gender, location, and sexual preference.
He’s worked with websites like Plentyof and and has seen the industry through multiple eras, from the early days of online personals to companies scrambling for mobile relevance.